Haunted Houses
The UX of fear
The best haunted houses are more than just jump scares. Scott Simmons, creative director at Pittsburgh’s Scarehouse, joins us to explain how he uses sociology, physics, and even geometry to bring nightmares to life. Feature quote: A perfect haunted house will make you feel like you’re the star of your own scary movie.
Quartz Creative is the in-house creative services unit of Quartz.
Photographed at World of McIntosh